Native ads are ads that don’t really look like ads. Rather, they look like organic pieces of content that fit seamlessly into a user’s experience.
The ad format mimics that of the original app format so that the ad is almost indistinguishable from the content surrounding it. A great ad type for getting consumers to read brand content without disrupting their experience.
Still the most popular mobile ad format, the banner ad uses an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics.
Banner ads rely heavily on brand recognition, with little space to provide detailed information. It’s a simple and safe way for a brand to get their name and product viewed by as many people as possible
Interstitial ads are interactive ads that display across the entire screen, often while an app is loading or after an app is closed.
Interstitials offer users a chance to partake in high-level engagement with an advertisement’s product, often featuring compelling and creative call-to-actions.